EA transplant to Zynga confirmed: Jeff Karp joins as marketing head

The cat has been officially removed from the bag ... by Zynga. The FarmVille creator confirmed to us that Jeff Karp (pictured), former executive VP of EA's casual games label, EA Play, has been hired as Chief Marketing and Revenue Officer at Zynga. Of course, Karp will oversee all marketing operations at the $11.5 billion company (at least), as well as international sales.

Before joining Zynga, Karp enjoyed 11 years at EA in various executive positions including chief revenue officer of the EA Games label. It was there he oversaw international marketing for properties like Battlefield, Medal of Honor, Mass Effect and more, according to Zynga's statement.

This EA-Zynga transplant joins a number of high-level traitors former EA executives. Most recently it's rumored that Mark Turmell, senior creative director at EA Sports and creator of NBA Jam, has joined Zynga. Just this June, former GM of EA-owned Easy Studios Ben Cousins joined Ngmoco to head its Sweden studio. And there are plenty more to mention.

It's unfortunate that just as the company goes full speed ahead into social and casual games with one of the biggest buys in recent gaming history that some of its most important positions have gone temporarily vacant. But it looks like The Sims Social could already be the shot in the arm EA needed--it's already attracted over 7 million players.

EA free-to-play studio GM leaves to head Ngmoco Sweden studio

Yet another EA executive has left the company for a competitor in the casual/free-to-play games industry. This time, former general manager of EA's free-to-play developer Easy Studios, Ben Cousins (pictured), has left to lead Ngmoco's Sweden studio in the making. According to Gamasutra, Cousins left EA back in March of this year, and just now has announced his association with Ngmoco's upcoming Stockholm studio, which will focus on global free-to-play titles for DeNA's Mobage Network.

The games industry is at an inflection point," Cousins explained to Gamasutra. "These platforms are bringing hundreds of millions of new gamers into the fold, and at the same time existing core gamers are discovering the innovation, immersion and connectivity they bring." This is the third time in just under two months that a former EA executive has left the company and later joined a competing free-to-play games provider.

Even Bing Gordon, former EA CCO and now an investor in Zynga, has shared his personal advice for the giant to survive amidst the rapidly shifting games scene. Times are uncertain for everyone in social games. While EA has enjoyed a distant second to Zynga for some time when it comes to Facebook games (and possibly even in wealth), it stills holds some valuable brands like Monopoly and its EA Sports games. So, all is far from lost. Though, it might be time to consider Bing's business-wise words.

[Image Credit: Gamasutra]

Why do you think this many execs are leaving EA in such a short period of time? Will EA survive both this and Zynga's imminent IPO? And what about the games?

Playfish founder: We have redefined social games with The Sims Social

he Sims Social is just an arm's reach from being the number one game on Facebook, so this kind of logic is expected. In an interview with MCV, Playfish founder and co-GM Kristian Segerstrale said, "In bringing one of EA's most popular game franchises to Facebook, Playfish and The Sims team have redefined the meaning of social in video games."

While The Sims Social certainly treads some new ground in how Facebook gamers interact, it's important to remember to chalk up much of the game's runaway success to the brand it's attached to. In just over a month since its release, The Sims Social has skyrocketed to become the second most popular Facebook game to date in both daily and monthly players, AppData reports.

Just last week, EA's (which owns Playfish) proverbial secret weapon ousted Zynga's iconic and ubiquitous FarmVille in daily players, but now the game has even more monthly players than the household name farming simulator with over 43.8 million and counting. The Sims Social has dipped a bit in daily players, but is just about 2.9 million fans away from beating out the might CityVille as the most played Facebook game daily.

"By combining Playfish's expertise and passion for social play with the deep creative heritage of The Sims franchise and the insights of its creators, we feel we've brought something very special to life – and tens of millions of players around the world have responded with extraordinary enthusiasm over the last few weeks," Segerstrale said to MCV.

The founder went on to say that new features to The Sims Social will land in the coming months. And we're sure that if EA wants to host the top Facebook game overall, that those features will have to be even more groundbreaking than before. How's about in-game marriages, eh? (Because we all know how well that's worked elsewhere.)

Have you been a part of The Sims Social craze on Facebook? Do you think it's incredible growth is due to its reportedly groundbreaking social features, or is more thanks to its name (it could always be both)? Sound off in the comments. 1 Comment