EA free-to-play studio GM leaves to head Ngmoco Sweden studio

Yet another EA executive has left the company for a competitor in the casual/free-to-play games industry. This time, former general manager of EA's free-to-play developer Easy Studios, Ben Cousins (pictured), has left to lead Ngmoco's Sweden studio in the making. According to Gamasutra, Cousins left EA back in March of this year, and just now has announced his association with Ngmoco's upcoming Stockholm studio, which will focus on global free-to-play titles for DeNA's Mobage Network.

The games industry is at an inflection point," Cousins explained to Gamasutra. "These platforms are bringing hundreds of millions of new gamers into the fold, and at the same time existing core gamers are discovering the innovation, immersion and connectivity they bring." This is the third time in just under two months that a former EA executive has left the company and later joined a competing free-to-play games provider.

Even Bing Gordon, former EA CCO and now an investor in Zynga, has shared his personal advice for the giant to survive amidst the rapidly shifting games scene. Times are uncertain for everyone in social games. While EA has enjoyed a distant second to Zynga for some time when it comes to Facebook games (and possibly even in wealth), it stills holds some valuable brands like Monopoly and its EA Sports games. So, all is far from lost. Though, it might be time to consider Bing's business-wise words.

[Image Credit: Gamasutra]

Why do you think this many execs are leaving EA in such a short period of time? Will EA survive both this and Zynga's imminent IPO? And what about the games?

The Sims Social: Grab your free Plumbob Hoodies while you still can!

While we knew that the Sims Social would be celebrating fans this week with a series of freebies (including Simoleons, collectibles and the like), here's a gift that tops them all - a free Plumbob Hoodie for both girl and boy Sims! For those that don't know, the Plumbob is the name of the Gem that appears over each Sims' head, and lets the owner know of their status based on its color. This particular Hoodie displays a bright green Plumbob, and it's yours for the taking, but only for a limited time.

To be clear, there are two links available to claim this Hoodie, and therefore two Hoodies available for all users: one for male Sims and one for female Sims. Even if you are fairly certain you'll never change the gender of your Sim, why not grab both? They're both absolutely free, after all. Here are the links to claim both (found on the game's Facebook fan page):

Female Sim Plumbob Hoodie
Male Sim Plumbob Hoodie

While you're on the game's fan page, make sure to grab the extra Simoleons and Hope items that are also being given away. Now's a great time to be a fan of the game, with daily giveaways like these, but we'll make sure to let you know when the more noteworthy prizes come along if you don't want to fan the page yourself.

What do you think of these Sims Plumbob Hoodies? Did you claim both, or just the one for your Sim's current gender? Let us know in the comments!