EA free-to-play studio GM leaves to head Ngmoco Sweden studio

Yet another EA executive has left the company for a competitor in the casual/free-to-play games industry. This time, former general manager of EA's free-to-play developer Easy Studios, Ben Cousins (pictured), has left to lead Ngmoco's Sweden studio in the making. According to Gamasutra, Cousins left EA back in March of this year, and just now has announced his association with Ngmoco's upcoming Stockholm studio, which will focus on global free-to-play titles for DeNA's Mobage Network.

The games industry is at an inflection point," Cousins explained to Gamasutra. "These platforms are bringing hundreds of millions of new gamers into the fold, and at the same time existing core gamers are discovering the innovation, immersion and connectivity they bring." This is the third time in just under two months that a former EA executive has left the company and later joined a competing free-to-play games provider.

Even Bing Gordon, former EA CCO and now an investor in Zynga, has shared his personal advice for the giant to survive amidst the rapidly shifting games scene. Times are uncertain for everyone in social games. While EA has enjoyed a distant second to Zynga for some time when it comes to Facebook games (and possibly even in wealth), it stills holds some valuable brands like Monopoly and its EA Sports games. So, all is far from lost. Though, it might be time to consider Bing's business-wise words.

[Image Credit: Gamasutra]

Why do you think this many execs are leaving EA in such a short period of time? Will EA survive both this and Zynga's imminent IPO? And what about the games?

Putting the 'face' in Facebook games: Arkadium and Image Metrics

Arkadium is likely best known on Facebook for games like Mahjongg Dimensions and Cooking Mama, but that's about to change. Thanks to a brand new partnership with Image Metrics, an animation studio best known for the facial capture technology it provides to traditional game developers, your own face could be the star of Arkadium's next Facebook game.

During an interview with Gamasutra, the new found duo revealed Portable You, a new toolset for Facebook game developers--starting with New York City-based Arkadium--to allow players to include their own face as the centerpiece of their avatars. Using a simple webcam, Portable You, embedded in any given Facebook, could create a 3D rendering of your head and face.

By the way, that picture to the right is a 3D reproduction of an actress's face done by Image Metrics--it's not real. But we doubt Portable You will be as powerful. This is especially considering the technology was bought through an acquisition of Big Stage earlier this year.

"Mostly we've been the user of our own technologies," Image Metrics CEO Robert Gehorsam said to Gamasutra. "But we've also really come to realize and believe there's a major shift going on in how people want to represent themselves, express themselves and communicate online, starting with creating your own character in a game."

"We work directly from video; we don't require any kind of markers, or the special makeup," Gehorsam told Gamasutra. "We can go directly from a video screen or from a single image to 3D animation... through a whole bunch of equations that recognize the face in a 2D context. It's not a photo; it's really 3D."

Sure, this has the potential to introduce a never-before-seen level of immersion to Facebook games. The idea of representing or expressing yourself more accurately than ever has plenty of charm. But the more pressing question I have for Image Metrics is: How well does Portable You render beards?

What do you think this type of technology means for Facebook games in the future? Would you ever place a 3D version of yourself into your favorite Facebook games?