Pac-Man maker creates joint social mobile games studio with DeNA

But Pac-Man is already on iPhon--no, social mobile games. Namco Bandai, the company responsible for the most recognizable character in gaming, will take a crack at social mobile games with a new studio co-created by DeNA. GamesIndustry.biz reports the massive Japanese social mobile games company (does Mobage ring a bell?) has contributed 25 percent of the 100 million yen studio project, named BDNA Inc.

While this is certainly a huge step for Namco Bandai, the company already has extensive mobile game experience since bringing a number of its properties like Pac-Man and Galaga to smartphones. In fact, the two companies have even worked together before, according to GamesIndustry.biz, on Gundam Royale. The game released on the Japanese Mobage mobile game network to 3 million players last year.

Namco Bandai Games executive VP Shin Unozawa will lead BDNA's operations, while it's board of directors will be led by Isao Moriyasu, and Keigo Watanabe of DeNA, alongside Hirotaka Reizei and Hideyuki Okabayashi of Namco. The Pac-Man maker has had limited success on Facebook, with just under 1.5 million monthly players across its games, most of which are social renditions of its arcade classics.

All the while, DeNA has been tearing it up since Mobage, now powered by recent buy Ngmoco, launched in English for U.S. and western European audiences through Android. The service will now be the go-to place for games on AT&T Android phones, not to mention the squad of legendary designers DeNA has on board like Mega Man's creator Keiji Inafune. Perhaps BDNA Inc, which opens Oct. 1, is just the boost Pac-Man needs to dominate in a world overrun by new arcade-style games.

EA free-to-play studio GM leaves to head Ngmoco Sweden studio

Yet another EA executive has left the company for a competitor in the casual/free-to-play games industry. This time, former general manager of EA's free-to-play developer Easy Studios, Ben Cousins (pictured), has left to lead Ngmoco's Sweden studio in the making. According to Gamasutra, Cousins left EA back in March of this year, and just now has announced his association with Ngmoco's upcoming Stockholm studio, which will focus on global free-to-play titles for DeNA's Mobage Network.

The games industry is at an inflection point," Cousins explained to Gamasutra. "These platforms are bringing hundreds of millions of new gamers into the fold, and at the same time existing core gamers are discovering the innovation, immersion and connectivity they bring." This is the third time in just under two months that a former EA executive has left the company and later joined a competing free-to-play games provider.

Even Bing Gordon, former EA CCO and now an investor in Zynga, has shared his personal advice for the giant to survive amidst the rapidly shifting games scene. Times are uncertain for everyone in social games. While EA has enjoyed a distant second to Zynga for some time when it comes to Facebook games (and possibly even in wealth), it stills holds some valuable brands like Monopoly and its EA Sports games. So, all is far from lost. Though, it might be time to consider Bing's business-wise words.

[Image Credit: Gamasutra]

Why do you think this many execs are leaving EA in such a short period of time? Will EA survive both this and Zynga's imminent IPO? And what about the games?

Final Fantasy's big hair and bigger swords go mobile, social on Mobage

We just hope it'll all fit into a 3-inch screen. Japanese game companies Square Enix and DeNA have announced that they're working on the first Final Fantasy social game to launch on Mobage, DeNA's mobile social game network, Gamasutra reports. That is, the first social game to directly revolve around the 24-year-old Final Fantasy role-playing game franchise.

You might remember Square Enix released two Facebook games last year that were loosely based on the Final Fantasy series, Knights of the Crystal and Chocobo's Crystal Tower. According to Gamasutra, the game will be developed in-house at DeNA, and will use familiar characters from the franchise. (We imagine those will come from the 13 numbered Final Fantasy games.)

There's no word on whether the game will hit the Western, Android version of Mobage, but Japanese Final Fantasy fans can already pre-register for the game. As an added incentive, those who buy the brand new Final Fantasy Type-0 (pictured) for the PSP will receive special benefits in the Final Fantasy game for Mobage when it releases. Gamasutra's Kyle Orland (humorously) recalls that, during an interview with Gamasutra earlier this summer, Square Enix CEO Mike Fischer scoffed at social games.
Final Fantasy Mobage
Keep in mind, Fischer dismissed social games even after the company released two Facebook games. Look, if games based on Gundam and The Smurfs from Japanese companies can reel it in, a Final Fantasy social game is going to do just fine.

Do you think a Final Fantasy mobile social game would do well outside of Japan? Are you hopeful that Square Enix and DeNA will release the game in the West?

Gundam's giant fighting robots even bigger on Japan's Gree, DeNA

Just in case you haven't noticed, Japan kind of has a thing for gargantuan fighting robots. The incredible growth of mobile social games based on the popular Gundam franchise reflects this, as Gundam Masters by Gree has reached over 1 million players just over a month since its Sept. 1 release on Japanese mobile phones. Serkan Toto reports that the number breaks down to 1,262 players registered per hour since its launch.

Even more impressive is that the Gundam game available through DeNA's Mobage network, Gundam Royal, reached 1 million players in just six days when it launched in December of last year. According to Serkan Toto, the game now enjoys around 3 million players on the Mobage network, which just launched in China and across the English-speaking world through Ngmoco.

While these numbers certainly pale in comparison to, say, CityVille's meteoric growth going into 2011, there's likely more Gundam where this came from. DeNA just embarked on a joint venture with Bandai Namco, the company that holds the Gundam license, to make a 100 million yen joint studio project called BDNA Inc. And Serkan Toto reports that Bandai Namco is also working with competitor Gree to release four more mobile social games this year.

Mobile social games are clearly far bigger across the Pacific than they are in the U.S., but they're gaining traction in the western world as well. Several secret Zynga projects have been cropping up like Mafia Wars Shakedown and FarmVille Express. Not to mention companies like Capcom making major moves in the space with its Smurfs games. If 2011 was the year of social games, 2012 will certainly be the year of mobile social games.

[Via and Image Credit: The Next Web, Gunjap.net]

Do you think mobile social games are going to take off in the U.S. and abroad like they have in Japan? What social game are you dying to get to play on your mobile phone? Sound off in the comments. Add Comment

No More Heroes for Mobage to bring 'social assassin battle' to phones

Japanese developer Grasshopper Manufacture's Suda 51 clearly wasn't joking when he set out to make "the social game with the most blood." Joystiq reports that, according to a release by publisher Marvelous AQL, No More Heroes (working title) will release on iOS and Android devices through DeNA and Ngmoco's Mobage network as a "social assassin battle." This will be the first multiplayer game in the critically-acclaimed-but-commercially-lukewarm No More Heroes series.

Unfortunately, neither a release date nor more details on just how social this bloody mobile game will be were revealed. But judging from these first images of the game in action, it certainly looks to impress visually. (Frankly, these look a helluva lot like images from previous versions of the series on consoles like Nintendo Wii.)

This decidedly hardcore mobile social game will be released by Grasshopper Manufacture along with three more games in the same format. The first of which will most likely be Frog Minutes, an odd game that's already available in Japan through Mobage that has players capture various insects for a frog to eat.
No More Heroes Mobage 2
Nothing has been revealed of the studio's other two mobile social games in the works other than their titles, Humans vs Zombies and Alien Busters. Based on highly educated guess work, either of the games will feature at least one of the following things: blood, guts, swords and women scantily clad in school uniforms.

Do you plan on playing this game when it releases to Mobage? How well do you think a game like this will do with mobile social game fans? Sound off in the comments. Add Comment